Zapier Integration with Mailchimp ๐Ÿ“ง

Connect your Pillar account to Zapier to easily send outbound emails to the leads you've collected. To do this, you will also need to have a Mailchimp account so your emails can be automated.

Zapier collects the leads from Pillar and sends them to Mailchimp, allowing you to send automated emails to your leads!

To get started, create and publish a digital product or a lead magnet on Pillar. Make sure your lead magnet requires a name if you would like to address your store's visitors by their real name in your emails.

Digital products require the buyer to enter a name by default, so you won't need to do any additional work; just make a killer product and publish it on your Pillar creator store!

When editing your lead magnet, make sure to flip the switch above to collect the names of your leads

Now, go to Zapier and create an account if you don't have one. In the home page, you should see a create button in the top left corner. Click on it to integrate your Pillar account.

Follow the steps below to create your Zap:

1. Click 'Trigger'
2. Search up Pillar and select it as the trigger
3. When prompted to choose an event as the trigger to the workflow, choose 'Create Customer'
4. Proceed to the Account tab and connect your Pillar account by entering in your login credentials for Pillar

5. Test the connection between Pillar and Zapier by entering a name and email into your published lead magnet and running the test on Zapier to display the new lead
6. Create an action for your trigger by clicking on 'Action'
7. Search up Mailchimp and select 'Mailchimp' from the options
8. For Mailchimp, choose 'Add/Update Subscriber' as the action event
9. Under the 'Account' tab, log in to your Mailchimp account

10. Map the collected data to their respective fields in Mailchimp, as shown above. You may ignore all other fields
11. You can choose to test the action or skip the test. If you choose to test, the test entry will be added to your Mailchimp
12. Click 'Publish' to publish your Zap!
13. You can change the title of your Zap to make it more recognizable in the future

Congratulations, you've just integrated your Pillar with Zapier to create a workflow with Mailchimp. View your new creation in the 'Zaps' tab:

You can test this integration by entering another entry into the lead magnet on your public Pillar page, then verifying that the corresponding entry shows up in your Mailchimp contacts list.

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